Important Slides to Include in your Pitch Deck

We detail the important slides to include in your pitch deck.

The slides in your pitch deck are not merely for decoration.

Investors have to see what you envision in order for this to work.

If you want to stand out, a pitch deck will translate your idea into visual reality.


Here are the important slides to include in your pitch deck:

1. Company Identity

Of course. You should have the crucial information that would help you identify your company.

These include the company name and the tagline (a phrase that summarizes what your company does or what it brings)

In our case, Revolancer’s tagline is “Giving freedom back to freelancers.”

2. Problem you’re trying to solve

Put the spotlight on the problem and why it’s important to solve it.

Let’s say your product solves the problem of losing weight.

It’s not enough to say “Being overweight is a problem”.

The key here is to really paint a picture of why it’s such a thorn in the affected party’s side.

What does being overweight hinder you from?

…Takes away your energy to do the things you love?

…Decreases your desire to go out because of body issues?

…Does insecurity gnaw at you every night?

Describe what struggles the market experiences.

And articulate the secrets that only someone in the trenches would know.

That way, you position your solution as the primary fit for their problems.

And as a result, the struggling market should would go to your offer.


3. Solution you’re offering

So you’ve rubbed salt in the wound by emphasizing the problem.

Now, the affected party would naturally want relief.

This is the time to position your pitch as the solution.

Make it so it would be a no-brainer to get your offer.

Alongside competitor research, you got to ask yourself, “Why us, why not them?”

That will ultimately strengthen your standpoint.


4. How your product/service work

There needs to be a slide dedicated to the inner workings of the product.

You could put the x number of core steps a customer has to take.

For example, Tinder. You register, swipe right, and match.


5. Revenue model

This is how your company earns money.

Here is a list of Revenue Models your business might be a part of:

  1. Membership/Subscription – Charging a customer a premium per month or year for the continued service that you offer.
  2. Markup – You buy your products wholesale and make a profit when you sell them in retail.
  3. Licensing – While the subscription is recurring revenue, licensing involves buying the software for a one-time fee.
  4. Advertising  – Businesses pay you to show their advertisement to new eyeballs.


6. Competition and your competitive edge

Competitive edge basically means how more efficiently your business can solve the problem in contrast to existing players in the space.

One easy way to set this up is to have a comparison table that ticks off the strengths that you have that other competitor don’t.


7. Target Market and Market Share

This details how big the industry is and how much of the market you can make into customers.

Think of the entire industry as a pie and a slice is the market you can get.


8. The Team

This slide details who the founding team is and what they’ve achieved.

You see, venture capital firms and investors do not just bet on the offer, but they also put a lot of faith in the team.

After all, when things aren’t going well, these people can pull a 360 on the situation and set things straights.


9. Traction and Scalability

Traction happens when your business or company actually has a proven offer.

You assess this according to the number of people using, paying, or interested in the platform.

In real-life examples, traction can look like this:

  • 12,000 people signing up for their waitlist
  • 2,000 people already paying for the platform
  • 1,000 people on a free trial

On the other hand, scalability is when your business can handle thousands of customers to a million or more customers.

There may be caps on the number of people you can support at first (especially if you’re a startup)

But another side to scalability is how well you can adapt to the growing demand.

In real-life examples, scalability can look like this:

  • At first, your platform can only support 100,000 users at a time
  • After system improvements, you can support 1,000,000 users at a time.


10. Ask

You have laid out your cards and explained your company.

Now, your investors are asking, “What now?”

The “Ask” slide answers exactly that.

You’re letting investors know about what you need from them.

Example: We need £250,000 to allocate for marketing, tech support, and salary.



11. Call to Action slide

This slide reminds your audience to do something.

Whether it would be to

  • contact you to be part of the opportunity
  • to discuss things further
  • or other desired actions you want them to partake in.


…And that’s a wrap. These are all the important slides to include in your pitch deck


Every business varies so you may decide which to keep and which to exclude.


If you enjoy a fruitful discussion and would like to brainstorm ideas, you can head over to my LinkedIn and let’s connect –


See you there!