There are several advantages when talking to experts and non-experts for your pitch deck.
Recently, I went through my Google Calendar a while ago, and I just realized I had a decent number of meetings (All of which I’m thankful that these experts gave me some of their time)
From connecting with people within my circle to getting introduced to my network’s network, I quickly came to this conclusion:
I had 30+ meetings. The majority of them were potential investors who gave me constructive feedback, expressed their concerns, and clarified any confusing notions about our offer.
And this is the reason why this is crucial to honing how the company is being positioned.
The advantages of talking to experts and non-experts
People offer different perspectives
With their extensive knowledge, experts provide unique insights, spot errors, and suggest fixes because they’ve already encountered them before.
They’re subject to different experiences, biases, and knowledge that can help you address errors.
Experts are like road makers. More often than not, the road they were working on was still gravel and mud. As a result, they manually picked up tools to see which was the best to use for different tasks.
Once they’ve discovered the appropriate tools and techniques, they stuck to it, and improved their stuff as needed. They paved the way.
Today, you need not slave away by testing what works or not.
You now have the luxury of information that took them hours – years, probably – and they’re handing it to you so you can learn from it. So, if somebody lends you their knowledge, treasure it.
If multiple experts agree on the effectiveness and potential of your pitch, it can provide a sense of validation and credibility to potential investors or stakeholders.
When a lot of capable people give you the thumbs up, you are definitely doing something right. So keep going that direction.
Avoiding blind spots
While talking to experts is a must, having non-experts scan your work can be incredibly useful.
You see, they have the perfect blend of curiosity and wonder so they ask the right questions.
As a result, their questions can train you to answer these confusing topics.
Shed some light on unclear subjects — clarity, if you will.
I never walked away empty-handed from every encounter. There was no such thing as failure, only lessons learned from those talks.
Instead of seeking approval, I nudged people to tell me why this wasn’t a good fit when I was faced with rejection.
Having varied perspectives from experts and non-experts can give clarity to your offer and refine your pitch.
My two cents? When you break objections one by one, you inch closer and closer to a “YES” instead of a NO.
Where to follow me
Thank you for coming with me on this educational journey.
If you’d like to learn more, please feel free to connect with me through:
LinkedIn – https://www.linkedin.com/in/karlswa/